Vegas catch phrase ‘What happens here, stays here’ may be thing of the past

Sin City officials could be rolling out a new top-secret tourism campaign, with the help of rock legends Aerosmith.

News 12 Staff

Dec 3, 2019, 5:47 PM

Updated 1,654 days ago

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The Las Vegas catch phrase, “What happens here, stays here,” may soon be a thing of the past.
Sin City officials could be rolling out a new top-secret tourism campaign, with the help of rock legends Aerosmith.
Lead singer Steven Tyler used the phrase “what happens here, only happens here” to a concert audience four times last week, according to reporting from the Las Vegas Review-Journal.
According to the Reno Gazette Journal, the number of people traveling to destinations like Las Vegas plunged after the Sept. 11 attacks, forcing tourism officials to find a spark to draw patrons.
In 2002, R&R Partners developed "What happens here, stays here," which turned out to be a hit.
According to a post on Aerosmith’s Instagram, the new campaign could be launching on Jan. 26.


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