Vegas catch phrase ‘What happens here, stays here’ may be thing of the past

Vegas catch phrase ‘What happens here, stays here’ may be thing of the past

The Las Vegas catch phrase, “What happens here, stays here,” may soon be a thing of the past.
Sin City officials could be rolling out a new top-secret tourism campaign, with the help of rock legends Aerosmith.
Lead singer Steven Tyler used the phrase “what happens here, only happens here” to a concert audience four times last week, according to reporting from the Las Vegas Review-Journal.
According to the Reno Gazette Journal, the number of people traveling to destinations like Las Vegas plunged after the Sept. 11 attacks, forcing tourism officials to find a spark to draw patrons.
In 2002, R&R Partners developed "What happens here, stays here," which turned out to be a hit.
According to a post on Aerosmith’s Instagram, the new campaign could be launching on Jan. 26.