Students showcase commercials designed to uplift local Black-owned businesses impacted by COVID-19

Students in Nassau County created digital commercials to help local Black-owned businesses that have been impacted by the pandemic.

News 12 Staff

Aug 31, 2021, 9:45 PM

Updated 958 days ago

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Students in Nassau County created digital commercials to help local Black-owned businesses that have been impacted by the pandemic.
News 12 is told four local Black-owned businesses were among those severely impacted by the global crisis. 
To help support the small businesses, AT&T and Long Island partners 3D's Aftercare and Toddlewood Studios joined together to create a free, summerlong digital content creator program.
Fifty students from various towns created commercials for the impacted businesses.
On Tuesday, the students premiered their work in front of the business owners, County Executive Laura Curran and friends and family.
The program was designed to encourage more underserved and diverse students to enter the field of technology.
Students ranged from 8 to 12 years old.
"The editing process was really hard, but we learned like how to split clips and delete the clip and it took a pretty long time but either way it was still fun and everybody got a turn,” says 8-year-old Delilah Pearson.
The junior digital content creator program introduced students to the latest cutting-edge video and editing technology.
Dr. Zodelia Williams of 3D's Aftercare tells News 12 the students came up with the questions and the concept for the commercials. "They got to tell the story, what they were doing and how they were doing during this pandemic,” says Dr. Williams.
Before filming the commercial, the students say they didn't know much about the owners, so they're hoping the commercial will help educate people once they go into their businesses.
"You can trust the owner and you can go back to that place over and over again because you know the owners back story,” says 10-year-old Emilie Vaval.
The business owners were pleased with the outcome and were able to keep the commercials to use on social media and play throughout their stores.
"Oh my god, it was great, it was awesome. Kids did great,” says Swirl Bliss owner Charles Dickens.
One owner says he never would have thought to do a commercial because of the financial loss his company experienced since the pandemic began.
"This is a breath of fresh air…they were able to come in the community and help local businesses,” says business owner Stephen Emeli.
To view the commercials and for further information on the program, visit their website.


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