Forget Black Friday. Welcome to Black November.

It's less than a week to Black Friday, but great holiday shopping deals are already rolling in.

Port Washington-based retail analyst Marshal Cohen says retailers are vying for market share and are willing to sell products at a loss to get customers to come in and buy from them.

Cohen says retailers are so desperate to maintain their market share, they are aggressively matching prices offered by their competitors. He also says more retailers will open up on Thanksgiving this year than ever before.