The Black Friday shopping rush has come and gone, but for many bargain hunters, the best deals can be found right at their fingertips.

The Monday after Thanksgiving marks Cyber Monday, when inboxes are flooded with coupons and sites across the web promote holiday sales. Many industry experts are expecting this year's Cyber Monday to mark the biggest online shopping day in history, with some forecasting sales at 11 percent over last year.

But Nassau Community College marketing professor Jack Mandel warns online shoppers that they won't necessarily find the best bargains on that day. He says many discounts and deals are in place throughout the holiday season, so it just takes some savvy shopping.

"What is now occurring is strictly something designed to get the most money for most big and small businesses," Mandel says of the post-Thanksgiving rush. "Yesterday was Small business Saturday, shop local. I think it's wonderful they do things like that. But right now it's make-or-break time for everyone in business."

While some analysts say Cyber Monday and online shopping in general are growing, some shoppers tell News 12 that they still relish the experience of going into brick-and-mortar stores.

"I walk in the stores, say hello to everybody," says Paul Amoruso, of Huntington. "We got our little lists by then prepared. We knock it out in two or three hours. Somehow everyone's happy and life is good."