Judge rejects NYU Langone claim that Northwell Health stole its advertising style

The Manhattan-based hospital network accused Northwell of hurting business by using the same purple color in its ads as well as similar fonts and formatting.

News 12 Staff

Mar 4, 2024, 11:04 AM

Updated 45 days ago

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A judge has tossed a trademark lawsuit brought by NYU Langone against Northwell Health.
The Manhattan-based hospital network accused Northwell of hurting business by using the same purple color in its ads as well as similar fonts and formatting.
Northwell Health responded to the dismissal stating in part, “While we are pleased by theses rulings, we are disappointed in NYU Langone’s continuing waste of resources and funds and diverting the attention of communities we both service with such baseless allegations.”
In a statement, NYU Langone Health Senior Director of Media Relations Steve Ritea said "We are pleased the court recognized that NYU Langone may have an actionable claim against Northwell's imitation of NYU Langone's distinctive advertising and look forward to providing the court with greater detail. The striking side-by-side comparisons continue to demonstrate how Northwell is attempting to confuse the public by capitalizing on our unmatched reputation for exceptional quality and safety outcomes, which is a disservice to patients seeking the best care."


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