Thinking outside the mall: Owners rent parking lots with entertainment companies amid the pandemic
Mall owners are renting out parking lots during the coronavirus pandemic, according to CNBC.
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Jul 16, 2020, 2:42 PM
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Updated 1,546 days ago
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1,147ds agoMall owners are renting out parking lots during the coronavirus pandemic, according to CNBC.
Brookfield Properties, for example, has signed a deal with entertainment company Kilburn Live to turn the parking lots at a number of its malls in the U.S. into drive-in theaters, hosting movies and virtual concerts, during the COVID-19 crisis.
Want to see an outdoor movie in the tri-state? Check out the links below:
Guide: Drive-in and outdoor movie events around Connecticut
Guide: Drive-in and outdoor movie events around Hudson Valley
Guide: Drive-in and outdoor movie events around Long Island
Guide: Drive-in and outdoor movie events around New Jersey
Guide: Drive-in and outdoor movie events around NYC
As these deals are structured, Kilburn is essentially a tenant to Brookfield, paying rent to occupy the outdoor space, explained Michelle Snyder, chief marketing officer of Brookfield’s retail arm.
Others are hosting food trucks and holding food fairs.
Craving an outdoor eat? Find food trucks around the tri-state below:
Guide: Where to find food trucks in Connecticut
Guide: Where to find food trucks in the Hudson Valley
Guide: Where to find food trucks on Long Island
Guide: Where to find food trucks in New Jersey
The move comes as malls struggle with tenants that are either paying less rent or not paying rent during the pandemic.
Brookfield Properties, for example, has signed a deal with entertainment company Kilburn Live to turn the parking lots at a number of its malls in the U.S. into drive-in theaters, hosting movies and virtual concerts, during the COVID-19 crisis.
Want to see an outdoor movie in the tri-state? Check out the links below:
Guide: Drive-in and outdoor movie events around Connecticut
Guide: Drive-in and outdoor movie events around Hudson Valley
Guide: Drive-in and outdoor movie events around Long Island
Guide: Drive-in and outdoor movie events around New Jersey
Guide: Drive-in and outdoor movie events around NYC
As these deals are structured, Kilburn is essentially a tenant to Brookfield, paying rent to occupy the outdoor space, explained Michelle Snyder, chief marketing officer of Brookfield’s retail arm.
Others are hosting food trucks and holding food fairs.
Craving an outdoor eat? Find food trucks around the tri-state below:
Guide: Where to find food trucks in Connecticut
Guide: Where to find food trucks in the Hudson Valley
Guide: Where to find food trucks on Long Island
Guide: Where to find food trucks in New Jersey
The move comes as malls struggle with tenants that are either paying less rent or not paying rent during the pandemic.
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