Sandwiched between Black Friday and Cyber Monday is Small Business Saturday, the American Express-created day that seeks to usher holiday shoppers onto Main Streets across the country.

According to Forbes, local and independent businesses raked in $14.3 billion last year on Small Business Saturday. But this year, shop owners around Long Island told News 12 that sales were sluggish, and may have been hampered due to the rain.

"[It] also could be a lot of people are doing online shopping, which is always a problem," says Tricia Phelps, of TAS Design and Craft gallery in Huntington Village.

On New York Avenue, Community Pet Shop owner Larry Berenson says he's invested in weeks of advertising leading up to Small Business Saturday. He says his regular customers came to shop, but there weren't too many new shoppers to speak of.

"It's a little disappointing, but you can't really control the weather and you take it day by day," says Berenson.

Small business owners told News 12 that they hope more shoppers will support local stores during the holiday season.