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Cyber Monday, and today could be the largest online shopping day in U.S. history.
Online giants like Amazon, Walmart, and Jet.com are rolling out new deals on electronics and toys for the day.
Beginning last night, consumers can use Amazon's Alexa voice assistant to get a jump start on their shopping on Amazon.
Some of those big deals today are 15 percent off on almost everything at Toys R Us and Target.
Adobe Analytics says shoppers will spend $6.6 billion on Cyber Monday, a more than 16 percent jump from last year.