Pringles teams up with The Caviar Co. for TikTok inspired collection
The newest TikTok sensation has people munching on a combination of caviar and Pringles.
The videos gathered over tens of billions of views.
Pringles is hoping to cash in on the social media fad. The snack company is teaming up with The Caviar Co. to create "Crisps and Caviar Collection."
It pairs Pringles original, sour cream and onion, and barbecue flavors with The Caviar Co.'s classic white sturgeon and its smoked trout roe.
The snacks aren't cheap. The price for the combo starts at $49 and goes all the way up to $140.