News 12 Partners with Google News Initiative to Create New Audience Verticals

News 12 Spark is a curated site, completely automated and powered by a machine learning solution, that offers video content for younger audiences from around the network’s seven regions in the Tri-State Area of New Jersey, New York and Connecticut.

News 12 Staff

Apr 30, 2021, 9:05 PM

Updated 1,097 days ago

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News 12 Partners with Google News Initiative to Create New Audience Verticals
News 12 Spark is a curated site, completely automated and powered by a machine learning solution, that offers video content for younger audiences  from around the network’s seven regions in the Tri-State Area of New Jersey, New York and Connecticut. You can find News 12 reporting on stories like the need for more bike lanes in New York City and how local sports arenas will welcome back fans. News 12 partnered with Google News Initiative on the project.
As part of the process, we put together a how-to playbook that defines our objectives, shares our outcomes so far and lays out a plan for other media companies to learn from our project


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