Taxing Long Island
News12 New York
Download the App
Where to Watch
Local
Crime
Weather
beWell
The East End
Crime Files
Stony Brook Medicine

Long Island businesses gear up for Valentine's Day rush

The NRF predicts that total consumer spending for Valentine's Day will reach a new record of $27.5 billion this year, reflecting a significant investment in love and affection through gifts, experiences, and more.

Carmen Grant

Feb 3, 2025, 10:45 PM

Updated

Share:

More Stories

Flower and candy shops across Long Island are preparing for a big rush come Valentine's Day.

They tell News 12 it's the busiest season for orders - second only to Mother's Day.

Some businesses say they've even added extra workers this week to help deal with the high volume of online orders and deliveries.

According to a survey by the National Retail Federation (NRF), the average consumer plans to spend approximately $189, marking an increase of about $3 over last year's average.

The NRF predicts that total consumer spending for Valentine's Day will reach a new record of $27.5 billion this year, reflecting a significant investment in love and affection through gifts, experiences, and more.

The most popular gift categories this year include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).

More Stories

More From News12

App StoreGoogle Play Store

info

Newsletter

Send Photos/Videos

Contact

About Us

News Team

News 12 New York

follow us

Twitter

Facebook

Instagram

more resources

Optimum Corporate

Optimum Service

Advertise on News 12

Careers

Content Removal Policy

© 2026 N12N, LLC

Privacy Policy

Terms of Service

Ad Choices