The East End is bracing for Elsa and stormy conditions right at the height of tourism season.

The town of Southampton is one area that's taking precautions ahead of the storm.

"Our biggest concerns right now with regards to the storm are probably the possibilities of coastal erosion and any kind of power outages," says Southampton Town Emergency Management Ryan Murphy. "Overall, we are really hoping it turns into a non-event but we do think there could be the possibilities of some 30-to-40 mph winds, maybe gusts up into the 50s and some rain for the town."

MORE: Do you know what to do when lightning strikes? Here are 19 tips to help you stay safe
MORE: How ready are you for severe weather? These 10 tips will help you prepare

At Oakland's Restaurant and Marina in Hampton Bays there is plenty of work to be done ahead of Elsa.

"Every boat has about six to eight lines in the marina so we basically put 12 lines on the boat, so if something breaks or comes loose the boat will still be fine," says Christian Oakland, of Oakland's Restaurant.

The restaurant also plans to bring all the outside furniture in and make sure everything else is secure.

The worst of Elsa is expected to be felt on the East End. The majority of the heaviest rain will be Thursday into Friday.

Town of Southold Supervisor Scott Russell says, "I think a lot of people will probably be sleeping, or certainly not going about their day yet by the time it moves out, but of course it coincides with high tide, which in coastal communities presents some real coastal flooding challenges."

Officials urge everyone to stay off the roads and made a plea to surfers to stay out of the water.