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'Shrinkflation' has consumers buying less product for same cost

One example of "Shrinkflation" is an 18-pack of Charmin that typically has 264 two-ply sheets per roll. The company has downsized to around 244 sheets per roll, costing about a roll and a half to consumers.

News 12 Staff

Mar 10, 2022, 11:06 PM

Updated 863 days ago

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Experts say inflation is causing companies to give less of their product while still charging the same price.
The process is called "Shrinkflation," and it's how some businesses are dealing with rising costs.
"Give the consumer less for the same money," says Edgar Dworksky, of Consumerworld.org.
One example of "Shrinkflation" is an 18-pack of Charmin that typically has 264 two-ply sheets per roll. The company has downsized to around 244 sheets per roll, costing about a roll and a half to consumers.
"You really have to become net weight conscious," Dworksky says. "That means don't just grab the product you normally buy. Note how many sheets are on your toilet paper. How many ounces in your jar of peanut butter. And you have to double-check it next time you go to the store."
Experts like Dworksky also say that people can look for store brand products to save money and get more.


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