One of Long Island's most favorable traditions, the annual clam eating contest, kicks off today in Long Beach. 

Today is all about the crowning of the Crustacean King!

News 12 Long Island's Danielle Campbell is reporting in Long Beach speaking with those who run the annual event. 

Long Island's largest clam eating contest takes place on Sunday, Aug. 15 at 1 p.m. at Peter's Clam Bar in Long Beach.