Following last weekend's Chief's game against the Bears, where pop star Taylor Swift broke the internet by showing up to the game to watch Travis Kelce play, Heinz opted to release its own interpretation of the event to attract sales.

Heinz is releasing a limited edition "Ketchup and Seemingly Ranch" sauce.

It is in reference to a Swiftie who said that was what Swift appeared to be eating at Kelce's NFL game Sunday. Since then, several brands have hopped on this trend, even the Empire State Building.

The sauce itself is not new. Heinz usually calls it "Kranch," but 100 bottles will come with this custom label.