It’s almost the unofficial kickoff to summer. That’s peak season on Long Island’s East End.

News 12 is celebrating with its original show.

If you’re planning a trip to the East End, why not let us help you get there?

News 12’s Erin Colton and Joe Arena are honored to be a part of this year’s iconic Hampton Jitney fleet! The buses take travelers east all year long.

We celebrated the honor, and the East End, with a kickoff party at Nick & Toni's in East Hampton.

More than 100 local business owners and East End community leaders took part in Thursday night's event.

The goal was to showcase the beauty of the region and highlight a place where there is truly something for everyone.

Watch the East End every Saturday and Sunday at 9:30 a.m.