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REBUILDING THE BRONX MAP

News 12, Optimum, and Rebuilding Together NYC Collaborate to Rebuild Housing in The Bronx

News 12 The Bronx to Air “Rebuilding The Bronx” Weekly on Tuesday and Thursday Mornings at Starting at 5am ET.

News 12 Marketing and Promotions

Jan 13, 2025, 3:29 PM

Updated

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The Bronx, New York (January 14, 2025) - News 12, the preeminent hyperlocal news source across the Tri-state area, and Optimum, the local provider of fiber internet, mobile, TV, and phone services, today announce a new partnership with Rebuilding Together NYC to support renovating homes and apartments for homeowners in need in The Bronx. News 12 will be leading the call for applications, encouraging residents who need critical renovations like updating roofs, plumbing, or bathrooms, and even making homes accessible to apply for renovations and share their stories. Applications to submit for a renovation project are open now, and viewers can submit at News12.com/RebuildingTheBronx.  

Throughout 2025, Rebuilding Together NYC will be using a $5 million grant to provide these renovations for residents in The Bronx. As a trusted voice in The Bronx community, News 12 will highlight the project through targeted on-air promotion. News 12 The Bronx will also air “Rebuilding The Bronx,” segments every Tuesday and Thursday throughout the year starting at 5:00 am ET. These segments will highlight the progress of the project and spotlight the inspiring stories of families and individuals whose lives have been transformed by the program. 

Throughout the year, News 12 will bring The Bronx community the critical info needed to help the borough thrive - addressing the issues that matter the most, including affordable housing, safer schools, improved streets and highways, and more. 

“We are excited to partner with Rebuilding Together NYC as News 12 is deeply ingrained in The Bronx and each and every community we serve,” said Keith Bowen, President, News, Advertising, and Programming at Optimum. “By bringing the power of News 12 and Optimum together, we will be able to provide lasting change to further revitalize The Bronx and more deeply ingrain our brands in the community.” 

“We are excited to collaborate with News 12 and Optimum to spread the word about our Targeted Home Improvement Program (THIP),” said Valerie Payne, Executive Director, Rebuilding Together NYC. “This initiative aligns with our commitment to delivering essential home repairs and accessibility modifications for income-eligible New Yorkers living in unsafe or unhealthy conditions. We deeply value this partnership as it helps us drive meaningful, lasting change and supports our efforts to revitalize The Bronx.” 

Applications are open now through News12.com/RebuildingTheBronx. The Bronx residents who make under 80% of the NYC area median income are eligible for the renovations. For full eligibility requirements, click here

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About News 12    

News 12 is the preeminent hyperlocal news source committed to delivering unparalleled coverage for residents across The Bronx, Brooklyn, Connecticut, Hudson Valley, Long Island, New Jersey, and Westchester. Through its focus on best-in-class hyperlocal news, News 12 empowers our neighbors with up-to-the-minute coverage of breaking news, weather updates, traffic reports, community news, and more. News 12 is committed to keeping local communities connected and informed no matter how they consume their news and can be accessed on seven dedicated channels available on local cable TV lineups as well as on streaming apps and platforms such as Roku TV, Amazon Fire TV, and Apple TV. News 12 New York, News 12’s regional OTT network that showcases top stories and events from across the tri-state area, can be streamed for free on platforms like Optimum Stream, Samsung TV Plus, Pluto TV, VIZIO Watch Free+, LG Channels, Tubi, Amazon Fire TV, Sling and more. 

About Optimum 

Optimum is a brand of Altice USA, one of the largest broadband communications and video services providers in the United States, delivering broadband, video, mobile, proprietary content and advertising services to approximately 4.6 million residential and business customers across 21 states. The company operates Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. Altice USA also offers hyper-local and international news through its News 12 and i24NEWS networks.      

About Rebuilding Together NYC 

Rebuilding Together NYC's mission is to repair homes, rebuild lives, and revitalize communities. We fulfill our mission through three programs, 1) Housing Preservation - providing critical home repair and accessibility modifications to income eligible homeowners in all five boroughs; 2) Careers in Construction - a pre-apprenticeship workforce development program that prepares individuals for union apprenticeships in the construction trades, and; 3) Community Revitalization - we host volunteer groups who want to serve NYC communities. RTNYC volunteers work with nonprofit partners who allow us into their space to paint an office, organize a donation room or build a community garden. 

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