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Christmas shopping starts early as New Jersey stores switch to holiday decorations

A Manasquan hardware store owner says customers are already eager to shop.

Derek Callahan

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Nov 2, 2026, 5:31 PM

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With Halloween over, stores across New Jersey are already switching to Christmas merchandise as the holiday shopping season gets underway.

While some shoppers may think Nov. 1 is too early for Christmas decorations, one Monmouth County store owner says customers are eager to get started.

"People are really starting early. Yesterday I must've had like 40 people in here looking for Christmas stuff," said Dave Horton, owner of Ace Hardware in Manasquan. "It's like a one stop shop for Christmas."

For shoppers looking to get an early start on holiday decorating, Christmas merchandise is already hitting store shelves.

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