Long Island businesses gear up for Valentine's Day rush
The NRF predicts that total consumer spending for Valentine's Day will reach a new record of $27.5 billion this year, reflecting a significant investment in love and affection through gifts, experiences, and more.
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Flower and candy shops across Long Island are preparing for a big rush come Valentine's Day.
They tell News 12 it's the busiest season for orders - second only to Mother's Day.
Some businesses say they've even added extra workers this week to help deal with the high volume of online orders and deliveries.
According to a survey by the National Retail Federation (NRF), the average consumer plans to spend approximately $189, marking an increase of about $3 over last year's average.
The NRF predicts that total consumer spending for Valentine's Day will reach a new record of $27.5 billion this year, reflecting a significant investment in love and affection through gifts, experiences, and more.
The most popular gift categories this year include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).
