Super Bowl Boulevard opens today in Times Square.

Visitors can get the feel of the game by visiting interactive areas, sound stages and a 60-foot high toboggan ride.

Super Bowl Boulevard comes on the heels of Media Day, held Tuesday at the Prudential Center.

The venue was transformed into a football haven, complete with artificial turf, lights and cameras. Fans also got a behind-the-scenes look at the Super Bowl teams as they were interviewed by reporters from around the world.