End of an Era: Brian Donohue visits one of NJ’s last remaining Kmarts before it closes

Posted: Updated:

Kmart once had dozens of stores across New Jersey and it became almost a New Jersey tradition to go into the store with one’s friends and look and shop around.

Kmart shopping coined such popular phrases as “blue light special” and “Attention Kmart shoppers.” But in the age of online shopping and competitive retail, the Garden State will soon be down to only four Kmarts before the chain goes out of business completely.

So, on a dreary Tuesday, News 12’s Brian Donohue went for a visit at the West Long Branch store, which is slated to close in April.

Donohue says that he had never gone to a Kmart to simply soak in the atmosphere. But he says that when something is about to disappear, it is worth checking out.

RELATED: Report: Lidl, Big Lots among tenants to replace closed Kmart in New Jersey 
RELATED: Nearly 100 more Sears, Kmart locations closing 

The shelves inside the West Long Branch location were mostly bare, with only a few random items left behind.

Donohue says that while shopping online may be popular in 2020, it lacks some of the human interaction that one may have while shopping in a store like Kmart.

Donohue eventually left the store purchasing items that he said that he didn’t know he needed until he went inside – lightbulbs, a yoga block, a USB car plug and two boxes of cereal.

“It’s a little sad in there,” Donohue said.

After the latest round of closures, the last remaining Kmarts will be in Avenel, Belleville, Kearny and Westwood.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."