LI entrepreneurs reach millions of customers through Amazon

Posted: Updated:

Long Island entrepreneurs and businesses are using Amazon to get their products to reach millions of customers worldwide.

Liran Hirschkorn, a former bank manager, is a third-party seller on Amazon, meaning he partners with the company to sell his products on the site.

According to Amazon CEO Jeff Bezos, almost 60% of all the units sold on the site, come from third-party sellers.

Hirschkorn says Amazon is so profitable for him, it's his full-time job. He says the online marketplace has evolved businesses, not harmed it.

"Horses will complain that cars took them out of business, right? Technology is constantly evolving and you need to evolve with it,” he says.

Through Amazon's third-party seller system, Pintail Coffee, of Farmingdale, is also able to sell its product made and packaged on Farmingdale to customers well beyond the Island.

Pintail Coffee Vice President Stuart Kessler says they became an Amazon seller about a year ago in hopes of building the brand. However, he says it’s been a slow build.

"We're doing this to advertise the name, we're doing this to get the name out, that's why we're doing Amazon at this point,” says Kessler.

Kessler also says Pintail mostly sells its products in supermarkets on the Island and that so far the coffee company has actually only lost money by selling on Amazon.

"We have to be higher priced to sell the coffee, because all the fees that are involved in what we have to pay on Amazon to have our coffee, you know, we have to split the profits with Amazon,” says Kessler.

Kessler says only time will tell if being a third-party seller with Amazon will become profitable.

Meanwhile, entrepreneur Hirschkorn says he’s planning to add more products to his Amazon listings.

Amazon's CEO says that third-party sellers led the company topping 1 billion items sold.

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