Nassau executive signs law to keep ads for age-restricted products away from kids

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A new law in Nassau County limits where certain age-restricted products can be advertised.

The legislation, signed Wednesday by County Executive Laura Curran, prohibits the advertising of products that are age-restricted within 1,000 feet of places where children frequent.

This means businesses near schools, parks, and child day care centers won't be able to display advertising for tobacco and vaping products.

Experts say the vaping industry uses the same playbook as the tobacco industry when it comes to advertising that appeals to children. 

Legislator Arnold Drucker says this is one step to keep kids from getting interested in vaping or using tobacco.

"These places that are near schools and playgrounds, where children gather, won't be so tempted to see these glossy advertisements that seem so inviting. Coupled with the fruit-flavored vapes that are sold, it was a cocktail for disaster," Drucker says.

As a result of this bill, some stores in the county may have to remove advertisements for tobacco or vaping products from their windows.

Vape shop owner Matthew Flax says that could hurt business. He also says it violates the First Amendment.

"It's taking away somebody's ability to make a living in some respects, so it's a little bit of an encroachment,” Flax says.

The law goes into effect in 30 days. Stores that violate the law can be fined up to $1,500.

 

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