Members of the Shinnecock Indian Nation say they're excited about the structures they're building on land they own off the side of Sunrise Highway.

Council Chairman Bryan Polite says the advertising space will bring in desperately needed money to the reservation for its health center, public safety, day care and other programs. They've had dozens of businesses asking about advertising on the space.

"This is going to basically change the way of life for our tribal membership," Polite says.

The structures will be on the east- and westbound sides of Sunrise Highway in Hampton Bays. The Shinnecocks own 80 acres of land in that area.

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Critics say the structures won't fit with the character of the area and could be a distraction to drivers. And Southampton town officials, while conceding that the Shinnecocks own the property, are vowing to do what they can to stop the project.

Southampton Town Supervisor Jay Schneiderman says the signs possibly violate federal zoning laws and are too close to Sunrise Highway.

Lance Gumbs, a Shinnecock trustee, says the situation has him asking, "What about all the eyesores we see from our vantage point?"

Shinnecocks say they have no intention of halting the project.