Dunkin' Donuts is removing "donuts" from its name, beginning next year.

According to the company, it is on a first name basis with its customers.

Don’t worry: you can still get doughnuts at Dunkin’.

Officials say it’s partly because beverages, especially coffee, make up 60 percent of the company's U.S. sales.

The company will also be simplifying its menu and adding dedicated mobile ordering lanes.