Super Bowl Boulevard kicks off in Times Square
Super Bowl Boulevard opens today in Times Square.
Visitors can get the feel of the game by visiting interactive areas, sound stages and a 60-foot high toboggan ride.
Super Bowl Boulevard comes on the heels of Media Day, held Tuesday at the Prudential Center.
The venue was transformed into a football haven, complete with artificial turf, lights and cameras. Fans also got a behind-the-scenes look at the Super Bowl teams as they were interviewed by reporters from around the world.