WOODBURY - The “ice bucket challenge” that has been blowing up social media feeds in recent weeks has been wildly successful in raising money and awareness for the ALS Association.

The viral challenge involves nominating friends to either donate to ALS research or dump a bucket of ice water on their head for the Internet to see.

A spokesperson for the ALS Association says they have received $2.3 million since July 29, compared to $25,000 last year.

Devon Trettien, of Garden City, took the challenge in memory of her grandmother, Irene O'Ryan, who died of ALS in 1994.

“It was really hard seeing her in the wheelchair deteriorating. It's a very sad thing to watch happen,” said Trettien.

ALS, also referred to as Lou Gehrig’s disease, is an incurable, degenerative disease that affects the brain and spinal cord.