Amityville officials see red over colorful new store sign

The Village of Amityville has called on the local Stop & Shop supermarket to change its new colorful logo, saying that it violates the village's

AMITYVILLE VILLAGE - The Village of Amityville has called on the local Stop & Shop supermarket to change its new colorful logo, saying that it violates the village's design guidelines for businesses. Village Mayor Peter Imbert says his administration specifically opposes the use of the color purple, which, he says, is not in Amityville's approved color code."It's not a color we prefer, it doesn't keep with the historical, nautical feel of the village," he says. However, Stop & Shop says it has put up the new sign in other historical communities such as Nantucket and Martha's Vineyard without encountering any difficulties. Although some local residents say they find the color controversy ridiculous, the mayor says if they change the rules for one business, they would have to do it for everyone.The sign issue will be discussed at a village board meeting tomorrow night.

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