AMC reverses decision to allow phones in theaters

AMC Theatres announced Friday that it is reversing its decision to allow moviegoers to text while in its theaters. The about-face came just days after

AMC Theatres says it is reversing its decision to allow moviegoers to text while in its theaters.

AMC Theatres says it is reversing its decision to allow moviegoers to text while in its theaters. (4/15/16)

LEVITTOWN - AMC Theatres announced Friday that it is reversing its decision to allow moviegoers to text while in its theaters.

The about-face came just days after AMC CEO Adam Aron sparked controversy when he told Variety magazine that he was considering allowing audiences to text during movies.

AMC said the idea was to attract millennials and stave off declining audiences. The idea was met with strong backlash from filmmakers, other theater owners and moviegoers. They unleashed a torrent of criticism toward AMC on Twitter.

On Friday, AMC said it heard its critics loud and clear, and reiterated that there will be no texting or other cellphone use allowed in any of its theaters.

Instead, AMC said it has other plans to attract more patrons, including investing $1 billion to improve its theaters.

advertisement | advertise on News 12

Top 5 Must See

The high winds expected with the nor'easter could 1 South Shore communities prep for nor'easter
The head of the Nassau chapter of Planned 2 LI Planned Parenthood chief voices concerns on administation
A teenager was attacked in a park Sunday 3 Police: Teen attacked at Huntington Station park
Officials in the Town of Brookhaven say they 4 Brookhaven moves to crack down on dangerous dogs
Police say three men were rescued when their 5 3 rescued when boat capsizes off Mount Sinai

advertisement | advertise on News 12

Features

Each week, News 12's Doug Geed explores the Check out fun things to do on the East End!

Explore the Twin Forks with News 12's Doug Geed.

Each week a different shelter visits News 12 Dog Day Fridays Series

Each week a different shelter visits News 12 Long Island with pets up for adoption.

News 12 digs deep to find Long Island's Discover Long Island's Hidden Past

News 12's Danielle Campbell digs into Long Island's roots.

News 12's Lily Stolzberg sees how much Long On The Spot

News 12's Lily Stolzberg sees how much Long Islanders know about everything and anything.

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE