Super Bowl social media takes center stage

With Super Bowl XLVIII approaching on Sunday, social media will again be front and center during the big game. News 12 reporter Andrew Ehinger was

News 12 reporter Andrew Ehinger was at Mashable.com headquarters in New York City to ask how important social media has become to events like the Super Bowl.

News 12 reporter Andrew Ehinger was at Mashable.com headquarters in New York City to ask how important social media has become to events like the Super Bowl. (1/28/14)

NEW YORK - With Super Bowl XLVIII approaching on Sunday, social media will again be front and center during the big game.

News 12 reporter Andrew Ehinger was at Mashable headquarters in New York City to ask how important social media has become to events like the Super Bowl.

Lance Ulanoff, editor-in-chief at Mashable, says there were 24 million tweets during last year’s Super Bowl, and he expects that number to be surpassed.

“As people wait for the big magic moment, they will tweet about it. They will have Facebook posts on it. It’s how they engage with the game beyond just watching the screen,” said Ulanoff.

Mashable is one of the leading voices on the web in terms tracking social media and the latest trends on the Internet.

Volunteers at the NFL’s social media command center in Manhattan say they are monitoring thousands of Super Bowl-related conversations on Facebook and Twitter. They say they can quickly answer questions about pre-game or game day events, weather-related issues or stadium security.

The official Super Bowl app will also be used in conjunction with users watching the game, along with other apps that will help people engage with the over-the-top commercials. Other apps will allow users to stream the game directly their phones or tablets.

advertisement | advertise on News 12

Trending Video

Nassau Police are investigating a multi-vehicle accident that 1 Police: 1 dead in multi-vehicle accident on LIE in Syosset
The Merrick native is working one-on-one with 20 2 Debbie Gibson helping to make kids' musical dreams a reality
News 12 Varsity Report: Semi-Final Saturday 3 News 12 Varsity Report: Semi-Final Saturday
Police say 14-year-old Nicolo Signore was hit while 4 Teen fatally struck by car in Miller Place
Police say Areefeen Hirji, of Muttontown, was in 5 Teen arrested in connection to deadly Woodbury crash

advertisement | advertise on News 12

More News

Each fan in attendance will be receiving a Super Bowl fans to receive warming kit

The NFL has a plan to help fans attending the Super Bowl at MetLife Stadium

Mary Pat Augenthaler, the NFL Vice President of Meet the LI native behind Super Bowl Blvd.

The brains behind Manhattan’s Super Bowl Week festivities were those of a Long Island native.

News 12 reporter Jamie Stuart said that the Super Bowl Media Day held in Newark

Festivities for the big game kicked off with a bang last night as fireworks illuminated

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE